/* GOOD MARK.PE — sistema visual: tecnológico, minimalista, línea gráfica oficial */
:root{--brand:#5128BA;--acc:#D3342F;--ink:#150B3A;--deep:#2F1680;--lav:#B9A8E8;--mint:#14B88A;--amber:#F5A524;--graph:#34304A;--slate:#6B6785;--fog:#E7E4F0;--ivory:#F7F6FB;--r:16px;
  --f-head:'Archivo','Helvetica Neue',Arial,system-ui,sans-serif;--f-mono:'JetBrains Mono',ui-monospace,SFMono-Regular,Menlo,monospace;--ease:cubic-bezier(.2,.7,.2,1);--gut:clamp(16px,4vw,32px)}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:76px;-webkit-text-size-adjust:100%}
body{margin:0;font-family:'Archivo',system-ui,-apple-system,'Segoe UI',Roboto,Arial,sans-serif;font-size:16.5px;line-height:1.6;color:var(--ink);background:#fff;overflow-x:hidden;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
.wrap{width:100%;max-width:1180px;margin-inline:auto;padding-inline:var(--gut)}
.narrow{max-width:860px}
.mono{font-family:var(--f-mono)}
:focus-visible{outline:3px solid var(--lav);outline-offset:3px;border-radius:6px}
.skip{position:absolute;left:-999px;top:8px;background:#fff;color:var(--ink);padding:8px 14px;border-radius:8px;z-index:200}.skip:focus{left:8px}

/* ---------- superficies ---------- */
.sec{position:relative;--fg:var(--ink);--mut:var(--slate);--line:var(--fog);--card:#fff;--cardb:var(--fog);color:var(--fg);background:#fff}
.bg-soft{background:var(--ivory)}
.bg-dark{--fg:#fff;--mut:rgba(255,255,255,.7);--line:rgba(255,255,255,.12);--card:rgba(255,255,255,.045);--cardb:rgba(255,255,255,.12);background:var(--ink);background-image:radial-gradient(900px 400px at 85% -10%,rgba(81,40,186,.45),transparent 60%)}
.bg-brand{--fg:#fff;--mut:rgba(255,255,255,.8);--line:rgba(255,255,255,.2);--card:rgba(255,255,255,.08);--cardb:rgba(255,255,255,.2);background:linear-gradient(135deg,var(--brand),var(--deep))}
.pad-s{padding-block:clamp(28px,4vw,44px)}.pad-m{padding-block:clamp(48px,7vw,84px)}.pad-l{padding-block:clamp(64px,10vw,128px)}
.is-hidden{opacity:.45;outline:2px dashed var(--amber);outline-offset:-6px}

/* ---------- tipografía ---------- */
.h1,.h2,.h3,.h4,h1,h2,h3,h4{font-family:var(--f-head);font-weight:800;line-height:1.06;letter-spacing:-.02em;margin:0;text-wrap:balance}
.h1{font-size:clamp(2.35rem,7.2vw,4.7rem);font-stretch:115%;font-variation-settings:'wdth' 115}
.h2{font-size:clamp(1.9rem,4.6vw,3.1rem);font-stretch:112%;font-variation-settings:'wdth' 112}
.h3{font-size:1.2rem;letter-spacing:-.01em;line-height:1.2}
.h4{font-size:1.02rem;letter-spacing:-.005em}
h1 em,h2 em{font-style:normal;color:var(--acc);position:relative;white-space:nowrap}
.bg-dark h1 em,.bg-dark h2 em,.bg-brand h2 em{color:#fff;background:linear-gradient(transparent 62%,var(--acc) 62%,var(--acc) 92%,transparent 92%);padding-inline:.04em}
.lead{font-size:clamp(1.02rem,1.6vw,1.18rem);color:var(--mut);max-width:62ch;margin:0}
.eyebrow{font-family:var(--f-mono);font-size:.74rem;letter-spacing:.14em;text-transform:uppercase;color:var(--brand);margin:0 0 14px;display:flex;align-items:center;gap:10px}
.eyebrow::before{content:"";width:22px;height:2px;background:currentColor;border-radius:2px}
.bg-dark .eyebrow,.bg-brand .eyebrow{color:var(--lav)}
.muted{color:var(--mut)}
.sh{display:grid;gap:16px;max-width:760px;margin-bottom:clamp(32px,5vw,56px)}
.sh .eyebrow{margin:0}

/* ---------- botones ---------- */
.btn{--bb:var(--ink);display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:48px;padding:0 24px;border-radius:calc(var(--r)*.75);font:700 .95rem var(--f-head);letter-spacing:.005em;text-decoration:none;border:1.5px solid transparent;cursor:pointer;transition:transform .25s var(--ease),box-shadow .25s,background .25s,border-color .25s;position:relative;overflow:hidden;font-stretch:108%}
.btn span{position:relative;z-index:1}
.btn-pri{background:var(--acc);color:#fff;box-shadow:0 8px 24px -8px rgba(211,52,47,.55)}
.btn-pri::after{content:"";position:absolute;inset:0;background:linear-gradient(110deg,transparent 30%,rgba(255,255,255,.35) 50%,transparent 70%);transform:translateX(-120%);transition:transform .7s var(--ease)}
.btn-pri:hover{transform:translateY(-2px);box-shadow:0 14px 30px -10px rgba(211,52,47,.7)}.btn-pri:hover::after{transform:translateX(120%)}
.btn-ghost{background:transparent;color:inherit;border-color:currentColor;border-color:var(--line)}
.bg-light .btn-ghost,.bg-soft .btn-ghost{border-color:var(--ink)}
.btn-ghost:hover{background:rgba(127,127,160,.12);transform:translateY(-2px)}
.btn-wh{background:#fff;color:var(--brand)}.btn-wh:hover{transform:translateY(-2px);box-shadow:0 12px 30px -10px rgba(0,0,0,.4)}
.btn.sm{min-height:40px;padding:0 18px;font-size:.88rem}
.btns{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px}

/* ---------- cabecera ---------- */
.top{position:fixed;inset:0 0 auto 0;z-index:100;transition:background .3s,box-shadow .3s,backdrop-filter .3s;color:#fff;--logo-icon:var(--lav)}
.top.stuck{background:rgba(21,11,58,.82);backdrop-filter:saturate(1.4) blur(14px);-webkit-backdrop-filter:saturate(1.4) blur(14px);box-shadow:0 1px 0 rgba(255,255,255,.08)}
.bar{display:flex;align-items:center;justify-content:space-between;height:68px;gap:16px}
.logo{display:block;color:#fff;text-decoration:none;line-height:0}
.logo svg.lg{height:30px;width:auto;display:block}
.nav{display:flex;align-items:center;gap:6px}
.nl{padding:8px 12px;border-radius:10px;text-decoration:none;font-weight:600;font-size:.92rem;opacity:.85;position:relative;transition:opacity .2s,background .2s}
.nl:hover{opacity:1;background:rgba(255,255,255,.08)}
.nav-cta{margin-left:8px}
.burger{display:none;width:44px;height:44px;border:0;background:rgba(255,255,255,.08);border-radius:12px;cursor:pointer;position:relative;color:#fff}
.burger i{position:absolute;left:12px;right:12px;height:2px;background:#fff;border-radius:2px;transition:transform .3s var(--ease),top .3s}
.burger i:first-child{top:17px}.burger i:last-child{top:25px}
.burger[aria-expanded=true] i:first-child{top:21px;transform:rotate(45deg)}.burger[aria-expanded=true] i:last-child{top:21px;transform:rotate(-45deg)}
.progress{height:2px;background:linear-gradient(90deg,var(--acc),var(--lav));transform-origin:0 50%;transform:scaleX(0);position:absolute;left:0;right:0;bottom:0}
.page-light .top{color:#fff}

/* ---------- hero ---------- */
.sec-hero{min-height:100svh;display:flex;align-items:center;padding-top:calc(68px + clamp(24px,5vw,56px));overflow:hidden;--logo-icon:var(--brand)}
.sec-hero::before{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.05) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.05) 1px,transparent 1px);background-size:56px 56px;mask-image:radial-gradient(70% 60% at 60% 40%,#000,transparent 80%);-webkit-mask-image:radial-gradient(70% 60% at 60% 40%,#000,transparent 80%);pointer-events:none}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(24px,5vw,72px);align-items:center;position:relative}
.hero-copy .lead{margin-top:22px}
.note{font-family:var(--f-mono);font-size:.78rem;color:var(--mut);margin:22px 0 0;display:flex;align-items:center;gap:10px}
.note::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--mint);box-shadow:0 0 0 4px rgba(20,184,138,.2);animation:pulse 2s infinite}
@keyframes pulse{50%{box-shadow:0 0 0 9px rgba(20,184,138,0)}}
.hv{position:relative;aspect-ratio:1;max-width:520px;width:100%;margin-inline:auto}
.hv-grid{position:absolute;inset:8%;border-radius:32px;border:1px solid rgba(255,255,255,.1);background:linear-gradient(160deg,rgba(255,255,255,.07),rgba(255,255,255,.01));backdrop-filter:blur(2px)}
.hv-ring{position:absolute;inset:0;border-radius:50%;border:1px dashed rgba(185,168,232,.35);animation:spin 40s linear infinite}
.hv-ring.r2{inset:14%;border-style:solid;border-color:rgba(185,168,232,.16);animation-duration:60s;animation-direction:reverse}
.hv-ring::after{content:"";position:absolute;top:-5px;left:50%;width:10px;height:10px;border-radius:50%;background:var(--acc);box-shadow:0 0 18px var(--acc)}
@keyframes spin{to{transform:rotate(360deg)}}
.hv-card{position:absolute;inset:28%;display:grid;place-items:center;animation:float 6s ease-in-out infinite;filter:drop-shadow(0 30px 50px rgba(81,40,186,.55))}
.hv-card{color:var(--brand)}.hv-card svg{width:100%;height:100%}
@keyframes float{50%{transform:translateY(-14px) rotate(-1.5deg)}}
.hv-bars{position:absolute;left:12%;bottom:12%;display:flex;align-items:flex-end;gap:7px;height:20%;width:30%}
.hv-bars i{flex:1;height:var(--h);background:linear-gradient(var(--lav),rgba(185,168,232,.25));border-radius:5px 5px 2px 2px;transform-origin:bottom;animation:grow 1.2s var(--ease) both;animation-delay:calc(var(--k,1)*2.6s)}
.hv-bars i:nth-child(2){animation-delay:calc(var(--k,1)*2.7s)}.hv-bars i:nth-child(3){animation-delay:calc(var(--k,1)*2.8s)}.hv-bars i:nth-child(4){animation-delay:calc(var(--k,1)*2.9s)}.hv-bars i:nth-child(5){animation-delay:calc(var(--k,1)*3s);background:linear-gradient(var(--acc),rgba(211,52,47,.3))}
@keyframes grow{from{transform:scaleY(0)}}
.hv-chip{position:absolute;font-family:var(--f-mono);font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;padding:8px 14px;border-radius:999px;background:rgba(21,11,58,.7);border:1px solid rgba(185,168,232,.35);backdrop-filter:blur(6px);color:#fff;white-space:nowrap;animation:float 7s ease-in-out infinite}
.hv-chip.c1{top:10%;right:2%}.hv-chip.c2{top:46%;left:-2%;animation-delay:-2s}.hv-chip.c3{bottom:8%;right:6%;animation-delay:-4s}
.scroll-cue{position:absolute;left:50%;bottom:22px;width:26px;height:42px;border:1.5px solid rgba(255,255,255,.35);border-radius:14px;transform:translateX(-50%)}
.scroll-cue span{position:absolute;left:50%;top:8px;width:3px;height:8px;border-radius:2px;background:#fff;transform:translateX(-50%);animation:cue 1.8s infinite}
@keyframes cue{0%{opacity:0;transform:translate(-50%,0)}30%{opacity:1}100%{opacity:0;transform:translate(-50%,14px)}}

/* ---------- certificaciones ---------- */
.certs{display:flex;align-items:center;justify-content:space-between;gap:20px 40px;flex-wrap:wrap}
.certs-t{margin:0;font-family:var(--f-mono);font-size:.76rem;letter-spacing:.1em;text-transform:uppercase;color:var(--slate);max-width:300px}
.certs-l{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:10px}
.certs-l li{display:flex;align-items:center;gap:10px;padding:10px 16px 10px 10px;border:1px solid var(--fog);border-radius:999px;background:#fff}
.cert-ic{width:26px;height:26px;border-radius:50%;background:rgba(20,184,138,.14);color:var(--mint);display:grid;place-items:center}.cert-ic svg{width:15px;height:15px}
.certs-l strong{font-weight:800;font-stretch:108%}.certs-l small{color:var(--slate);font-size:.8rem}

/* ---------- cifras ---------- */
.stats{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(16px,3vw,40px)}
.stats li{display:grid;gap:6px;border-left:2px solid var(--brand);padding-left:20px}
.num{font:800 clamp(2.6rem,6vw,4.2rem)/1 var(--f-head);font-stretch:118%;color:var(--brand);letter-spacing:-.03em}
.suf{color:var(--acc)}
.lbl{color:var(--slate);max-width:28ch;font-size:.95rem}

/* ---------- tarjetas ---------- */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(14px,2vw,24px)}
.cards.c2{grid-template-columns:repeat(2,1fr)}
.card{position:relative;background:var(--card);border:1px solid var(--cardb);border-radius:calc(var(--r)*1.3);padding:clamp(22px,3vw,32px);display:flex;flex-direction:column;gap:12px;transition:transform .35s var(--ease),box-shadow .35s,border-color .35s;min-width:0}
.card p{margin:0;color:var(--mut);font-size:.96rem}
.card:hover{transform:translateY(-6px);border-color:var(--brand);box-shadow:0 24px 50px -24px rgba(81,40,186,.45)}
.ic{width:52px;height:52px;border-radius:15px;background:var(--brand);color:#fff;display:grid;place-items:center;box-shadow:0 10px 20px -8px rgba(81,40,186,.6)}
.ic svg{width:26px;height:26px}.ic.sm{width:42px;height:42px;border-radius:12px}.ic.sm svg{width:21px;height:21px}
.card .idx{position:absolute;right:22px;top:20px;font-family:var(--f-mono);font-size:.76rem;color:var(--mut);opacity:.7}
.card .go{margin-top:auto;width:36px;height:36px;border-radius:50%;border:1px solid var(--cardb);display:grid;place-items:center;color:var(--brand);transition:background .3s,color .3s,transform .3s}
.card:hover .go{background:var(--acc);border-color:var(--acc);color:#fff;transform:rotate(45deg)}
.go svg,.more svg{width:18px;height:18px}
.tilt{transform-style:preserve-3d}
.res{font:800 1.6rem/1.1 var(--f-head)!important;color:var(--acc)!important;font-stretch:112%}
.quote blockquote{margin:0;font-size:1.1rem;color:var(--fg);line-height:1.5}
.quote figcaption{display:grid;margin-top:auto}.quote figcaption span{color:var(--mut);font-size:.88rem}

/* ---------- metodología ---------- */
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(14px,2vw,28px);counter-reset:s;position:relative}
.steps li{position:relative;padding-top:28px;border-top:1px solid var(--line)}
.steps li::before{content:"";position:absolute;top:-1px;left:0;height:2px;width:0;background:var(--acc);transition:width 1s var(--ease) .3s}
.steps li.in::before{width:100%}
.steps .n{font:500 .8rem var(--f-mono);color:var(--lav);display:block;margin-bottom:14px;letter-spacing:.1em}
.steps p{margin:10px 0 0;color:var(--mut);font-size:.95rem}

/* ---------- formalidad ---------- */
.split{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,6vw,80px);align-items:start}
.split .sh{margin-bottom:24px}
.legal{font-size:.82rem;color:var(--slate);border-left:3px solid var(--amber);padding:4px 0 4px 14px;margin:8px 0 0}
.checks{list-style:none;margin:0;padding:0;display:grid;gap:12px}
.checks li{display:flex;gap:16px;padding:18px 20px;border:1px solid var(--fog);border-radius:var(--r);background:#fff;transition:border-color .3s,transform .3s var(--ease)}
.checks li:hover{border-color:var(--brand);transform:translateX(4px)}
.checks p{margin:2px 0 0;color:var(--slate);font-size:.92rem}
.ck{flex:none;width:30px;height:30px;border-radius:50%;background:var(--mint);color:#fff;display:grid;place-items:center}.ck svg{width:17px;height:17px}

/* ---------- FAQ ---------- */
.faq{display:grid;gap:10px}
.qa{border:1px solid var(--fog);background:#fff;border-radius:var(--r);overflow:hidden;transition:border-color .3s}
.qa[open]{border-color:var(--brand)}
.qa summary{list-style:none;cursor:pointer;padding:20px 24px;font:700 1.05rem var(--f-head);font-stretch:106%;display:flex;justify-content:space-between;align-items:center;gap:16px}
.qa summary::-webkit-details-marker{display:none}
.qa summary i{flex:none;width:28px;height:28px;border-radius:50%;background:var(--ivory);position:relative;transition:background .3s,transform .4s var(--ease)}
.qa summary i::before,.qa summary i::after{content:"";position:absolute;left:8px;right:8px;top:13px;height:2px;background:var(--brand);transition:transform .3s}
.qa summary i::after{transform:rotate(90deg)}
.qa[open] summary i{background:var(--brand);transform:rotate(180deg)}.qa[open] summary i::before,.qa[open] summary i::after{background:#fff}.qa[open] summary i::after{transform:rotate(0)}
.ans{padding:0 24px 22px}.ans p{margin:0;color:var(--slate)}

/* ---------- blog ---------- */
.post{padding:0;overflow:hidden}.post a{text-decoration:none;display:flex;flex-direction:column;gap:10px;padding-bottom:26px;height:100%}
.post img,.post .ph{aspect-ratio:16/9;width:100%;object-fit:cover;background:linear-gradient(135deg,var(--brand),var(--deep));display:grid;place-items:center}
.post .ph{color:rgba(255,255,255,.22)}.post .ph svg{height:46%;width:auto}
.post time{font:500 .74rem var(--f-mono);color:var(--brand);letter-spacing:.08em;text-transform:uppercase;padding:6px 26px 0}
.post .h3,.post p,.post .more{padding-inline:26px}.post .h3{color:var(--ink)}
.more{display:inline-flex;align-items:center;gap:6px;margin-top:auto;color:var(--brand);font-weight:700;font-size:.9rem}
.allp{margin:34px 0 0;text-align:center}

/* ---------- CTA band ---------- */
.ctaband{display:flex;align-items:center;justify-content:space-between;gap:28px;flex-wrap:wrap}
.ctaband .lead{margin-top:12px}.ctaband>div{flex:1 1 360px}

/* ---------- contacto ---------- */
.chan{list-style:none;margin:30px 0 0;padding:0;display:grid;gap:16px}
.chan li{display:flex;gap:14px;align-items:center}.chan small{display:block;color:var(--mut);font:500 .72rem var(--f-mono);letter-spacing:.1em;text-transform:uppercase}.chan b{font-weight:700;word-break:break-word}.chan a{text-decoration:none}
.lead-form{display:grid;gap:16px;background:var(--card);border:1px solid var(--cardb);border-radius:calc(var(--r)*1.5);padding:clamp(20px,3.5vw,36px);backdrop-filter:blur(6px)}
.lead-form label{display:grid;gap:7px;font:600 .82rem var(--f-mono);letter-spacing:.04em;color:var(--mut)}
.lead-form input,.lead-form select,.lead-form textarea{width:100%;font:500 1rem 'Archivo',system-ui,sans-serif;color:var(--fg);background:rgba(127,127,170,.1);border:1.5px solid var(--cardb);border-radius:12px;padding:13px 14px;min-height:48px;transition:border-color .2s,background .2s,box-shadow .2s}
.bg-dark .lead-form select option{color:#150B3A}
.lead-form textarea{resize:vertical;min-height:110px}
.lead-form input:focus,.lead-form select:focus,.lead-form textarea:focus{outline:0;border-color:var(--lav);box-shadow:0 0 0 4px rgba(185,168,232,.25);background:rgba(127,127,170,.14)}
.lead-form input.bad,.lead-form textarea.bad{border-color:var(--acc)}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.hp{position:absolute!important;left:-9999px!important;width:1px;height:1px;overflow:hidden}
.lead-form .chk{display:flex;gap:10px;align-items:flex-start;font:500 .82rem 'Archivo',sans-serif;letter-spacing:0;line-height:1.4}.chk input{width:20px;min-height:20px;height:20px;flex:none;margin-top:1px;accent-color:var(--acc)}.chk a{color:var(--lav)}
.fmsg{margin:0;min-height:1.2em;font-weight:600;font-size:.92rem}.fmsg.ok{color:var(--mint)}.fmsg.err{color:#ff8a85}
.lead-form button[disabled]{opacity:.6;pointer-events:none}

/* ---------- pie ---------- */
.foot{background:#0d0626;color:rgba(255,255,255,.72);padding:clamp(48px,7vw,80px) 0 28px;--logo-icon:var(--lav)}
.fgrid{display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:clamp(24px,5vw,64px)}
.fbrand p{max-width:40ch;margin:18px 0 0;font-size:.94rem}
.fcol h4{font:600 .75rem var(--f-mono);letter-spacing:.14em;text-transform:uppercase;color:#fff;margin:0 0 16px}
.fcol a,.soc a{display:block;text-decoration:none;padding:5px 0;font-size:.94rem;opacity:.8;transition:opacity .2s,transform .2s}.fcol a:hover,.soc a:hover{opacity:1;transform:translateX(3px)}
.soc{display:flex;gap:16px;flex-wrap:wrap;margin-top:16px}
.fbar{display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap;margin-top:48px;padding-top:22px;border-top:1px solid rgba(255,255,255,.1);font-size:.82rem}

/* ---------- WhatsApp flotante ---------- */
.wa-float{position:fixed;right:max(16px,env(safe-area-inset-right));bottom:max(16px,env(safe-area-inset-bottom));z-index:90;width:56px;height:56px;border-radius:50%;background:var(--mint);color:#fff;display:grid;place-items:center;box-shadow:0 12px 30px -8px rgba(20,184,138,.7);transition:transform .3s var(--ease);text-decoration:none}
.wa-float:hover{transform:scale(1.08) rotate(-6deg)}.wa-float svg{width:28px;height:28px}

/* ---------- aparición al scroll ---------- */
.js [data-r]{opacity:0;transform:translateY(26px);transition:opacity .8s var(--ease),transform .8s var(--ease);transition-delay:var(--d,0ms)}
.js [data-r].in{opacity:1;transform:none}
.pv [data-r]{opacity:1!important;transform:none!important}
.js .hero-copy>*{opacity:0;transform:translateY(24px)}
.js.hero-ready .hero-copy>*{opacity:1;transform:none;transition:opacity .9s var(--ease),transform .9s var(--ease)}
.hero-ready .hero-copy>*:nth-child(2){transition-delay:.12s}.hero-ready .hero-copy>*:nth-child(3){transition-delay:.24s}.hero-ready .hero-copy>*:nth-child(4){transition-delay:.36s}.hero-ready .hero-copy>*:nth-child(5){transition-delay:.48s}
.js .hv{opacity:0;transform:scale(.92)}.js.hero-ready .hv{opacity:1;transform:none;transition:opacity 1.2s var(--ease) .2s,transform 1.2s var(--ease) .2s}
.pv .hero-copy>*,.pv .hv{opacity:1!important;transform:none!important}

/* ---------- INTRO animado: "despegue" ---------- */
#intro{position:fixed;inset:0;z-index:1000;display:none;--k:1;pointer-events:all}
.intro-on #intro{display:block;animation:introSafe 0s linear calc(var(--k)*7s) forwards}
@keyframes introSafe{to{visibility:hidden;opacity:0}}
#intro .cur{position:absolute;left:0;right:0;height:50.5%;background:var(--ink);transition:transform 1s cubic-bezier(.76,0,.24,1);overflow:hidden}
#intro .cur.t{top:0}#intro .cur.b{bottom:0}
#intro .cur::after{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.05) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.05) 1px,transparent 1px);background-size:56px 56px}
#intro.open .cur.t{transform:translateY(-101%)}#intro.open .cur.b{transform:translateY(101%)}
#intro.gone{display:none}
.in-stage{position:absolute;inset:0;display:grid;place-items:center;z-index:2;transition:opacity .45s}
#intro.open .in-stage{opacity:0}
.in-box{width:min(78vw,340px);display:grid;gap:22px;justify-items:center}
.in-ico{width:min(40vw,150px);aspect-ratio:1;position:relative;overflow:visible}
.in-ico svg{width:100%;height:100%;overflow:visible}
.in-ico .ol{fill:none;stroke:var(--lav);stroke-width:1.2;stroke-dasharray:420;stroke-dashoffset:420;animation:draw calc(var(--k)*1.1s) cubic-bezier(.5,0,.2,1) .15s forwards}
.in-ico .fl{fill:var(--brand);opacity:0;animation:fillin calc(var(--k)*.6s) ease calc(var(--k)*.95s) forwards}
.in-ico .ar{fill:var(--acc);opacity:0;transform-origin:50% 50%;transform-box:view-box;animation:arin calc(var(--k)*.5s) ease calc(var(--k)*1.2s) forwards,launch calc(var(--k)*.85s) cubic-bezier(.6,0,.9,.4) calc(var(--k)*1.9s) forwards}
.in-ico .tr{stroke:var(--acc);stroke-width:3;stroke-linecap:round;opacity:0;stroke-dasharray:60;stroke-dashoffset:60;animation:trail calc(var(--k)*.85s) ease-out calc(var(--k)*1.9s) forwards}
.in-ico .glow{position:absolute;inset:-40%;background:radial-gradient(closest-side,rgba(81,40,186,.55),transparent);opacity:0;animation:fillin calc(var(--k)*1s) ease calc(var(--k)*.8s) forwards}
@keyframes draw{to{stroke-dashoffset:0}}
@keyframes fillin{to{opacity:1}}
@keyframes arin{from{opacity:0;transform:scale(.4)}to{opacity:1;transform:scale(1)}}
@keyframes launch{0%{opacity:1;transform:translate(0,0) scale(1)}100%{opacity:0;transform:translate(260px,-260px) scale(1.8)}}
@keyframes trail{0%{opacity:0;stroke-dashoffset:60}30%{opacity:1}100%{opacity:0;stroke-dashoffset:-60;transform:translate(30px,-30px)}}
.in-wm{width:min(68vw,260px);color:#fff;clip-path:inset(0 100% 0 0);animation:wipe calc(var(--k)*.9s) cubic-bezier(.7,0,.2,1) calc(var(--k)*1.5s) forwards}
.in-wm svg{width:100%;height:auto;display:block}
@keyframes wipe{to{clip-path:inset(0 0 0 0)}}
.in-meta{display:flex;justify-content:space-between;width:100%;font:500 .72rem var(--f-mono);letter-spacing:.14em;text-transform:uppercase;color:var(--lav);opacity:0;animation:fillin .4s ease calc(var(--k)*.3s) forwards}
.in-bar{height:2px;width:100%;background:rgba(255,255,255,.12);border-radius:2px;overflow:hidden}
.in-bar i{display:block;height:100%;width:100%;background:linear-gradient(90deg,var(--brand),var(--acc));transform-origin:0 50%;transform:scaleX(0);animation:load calc(var(--k)*2.2s) cubic-bezier(.4,0,.2,1) .1s forwards}
@keyframes load{to{transform:scaleX(1)}}
.in-skip{position:absolute;right:max(16px,env(safe-area-inset-right));bottom:max(16px,env(safe-area-inset-bottom));z-index:3;font:600 .76rem var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:#fff;background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.2);padding:10px 16px;border-radius:999px;cursor:pointer}
body.lock{overflow:hidden}

/* ---------- páginas interiores (blog / legal) ---------- */
.page-hero{background:var(--ink);color:#fff;padding:calc(68px + clamp(40px,7vw,88px)) 0 clamp(36px,6vw,64px);background-image:radial-gradient(800px 360px at 80% -20%,rgba(81,40,186,.5),transparent 60%);--logo-icon:var(--lav)}
.page-hero .lead{color:rgba(255,255,255,.72);margin-top:16px}
.page-main{padding-block:clamp(36px,6vw,72px)}
.crumbs{font:500 .76rem var(--f-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--lav);margin-bottom:18px}.crumbs a{text-decoration:none}
.prose{font-size:1.06rem;line-height:1.75}
.prose h2{font-size:1.7rem;margin:2em 0 .6em}.prose h3{font-size:1.3rem;margin:1.6em 0 .5em}
.prose p,.prose ul,.prose ol{margin:0 0 1.2em}.prose a{color:var(--brand);text-underline-offset:3px}
.prose blockquote{margin:1.5em 0;padding:4px 0 4px 20px;border-left:4px solid var(--acc);color:var(--graph);font-size:1.15rem}
.prose img{border-radius:var(--r);margin:1.5em 0}.prose table{border-collapse:collapse;width:100%;display:block;overflow-x:auto}.prose td,.prose th{border:1px solid var(--fog);padding:8px 12px}
.prose pre{background:var(--ink);color:#fff;padding:16px;border-radius:12px;overflow:auto}
.meta{font:500 .8rem var(--f-mono);color:var(--lav);margin-top:14px;display:flex;gap:16px;flex-wrap:wrap}
.pager{display:flex;gap:10px;justify-content:center;margin-top:40px;flex-wrap:wrap}.pager a{min-width:44px;height:44px;display:grid;place-items:center;border:1px solid var(--fog);border-radius:12px;text-decoration:none;font-weight:700}.pager a.cur{background:var(--brand);color:#fff;border-color:var(--brand)}
.cover{aspect-ratio:16/8;width:100%;object-fit:cover;border-radius:var(--r);margin-bottom:2em}
.nf{min-height:70svh;display:grid;place-items:center;text-align:center;padding:120px var(--gut) 60px}.nf .big{font:800 clamp(5rem,22vw,11rem)/1 var(--f-head);font-stretch:125%;color:var(--brand);letter-spacing:-.04em}

/* ---------- modo vista previa del dashboard ---------- */
.pv [data-f]{transition:outline-color .2s,background .2s;border-radius:4px;outline:2px dashed transparent;outline-offset:3px;cursor:text}
.pv [data-f]:hover{outline-color:rgba(185,168,232,.9)}
.pv [data-f]:focus{outline:2px solid var(--acc);background:rgba(211,52,47,.08)}
.pv [data-f].empty::before{content:"(vacío)";opacity:.4}
.pv .sec{cursor:default}
.pv .sec.sel{outline:3px solid var(--acc);outline-offset:-3px}
.pv .sec:hover:not(.sel){outline:2px dashed var(--lav);outline-offset:-3px}
.pv #intro{display:none!important}

/* ---------- responsive ---------- */
@media (max-width:980px){
  .hero-grid{grid-template-columns:1fr}.hv{max-width:420px;order:-1;margin-bottom:-6px}
  .sec-hero{min-height:auto;padding-bottom:84px}
  .cards,.cards.c2{grid-template-columns:repeat(2,1fr)}.steps{grid-template-columns:repeat(2,1fr);row-gap:32px}
  .split{grid-template-columns:1fr}.fgrid{grid-template-columns:1fr 1fr}.fbrand{grid-column:1/-1}
}
@media (max-width:820px){
  .burger{display:block}
  .nav{position:fixed;inset:68px 0 0 0;background:var(--ink);flex-direction:column;align-items:stretch;padding:24px var(--gut);gap:4px;transform:translateX(100%);transition:transform .45s var(--ease);overflow:auto}
  .nav.open{transform:none}.nl{border-radius:0;font-size:1.4rem;font-weight:800;padding:14px 4px;border-bottom:1px solid rgba(255,255,255,.1);font-family:var(--f-head);font-stretch:112%}
  .nav-cta{margin:20px 0 0;min-height:52px}
}
@media (max-width:620px){
  body{font-size:16px}
  .cards,.cards.c2,.steps{grid-template-columns:1fr}.stats{grid-template-columns:1fr}.row2{grid-template-columns:1fr}.fgrid{grid-template-columns:1fr}
  .certs{flex-direction:column;align-items:flex-start}.hv-chip{font-size:.62rem;padding:6px 10px}
  .btns .btn{flex:1 1 100%}.scroll-cue{display:none}
  .stats li{border-left-width:2px}
}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.001s!important;animation-delay:0s!important;transition-duration:.001s!important;scroll-behavior:auto!important}
  .js [data-r],.js .hero-copy>*,.js .hv{opacity:1!important;transform:none!important}
}
@media print{.top,.wa-float,#intro{display:none!important}.sec{background:#fff!important;color:#000!important}}

/* ---------- Calculadora de negocio ---------- */
[hidden]{display:none!important}
.calc{display:grid;gap:clamp(20px,3vw,32px);--ok:#0E9F77;--bad:var(--acc);--warn:#C98410}
.bg-dark .calc,.bg-brand .calc{--ok:#3DDBA9;--warn:#F5A524}
.calc-top{display:flex;flex-wrap:wrap;align-items:flex-end;gap:14px 24px;justify-content:space-between}
.cc-cur{display:grid;gap:6px;font:600 .78rem var(--f-mono);letter-spacing:.06em;text-transform:uppercase;color:var(--mut)}
.calc select,.calc input[type=text],.calc input[type=number]{width:100%;font:500 1rem 'Archivo',system-ui,sans-serif;color:var(--fg);background:var(--card);border:1.5px solid var(--cardb);border-radius:12px;padding:12px 14px;min-height:48px;transition:border-color .2s,box-shadow .2s}
.calc select option{color:#150B3A}
.calc input:focus,.calc select:focus{outline:0;border-color:var(--brand);box-shadow:0 0 0 4px rgba(81,40,186,.18)}
.bg-dark .calc input:focus,.bg-dark .calc select:focus{border-color:var(--lav);box-shadow:0 0 0 4px rgba(185,168,232,.25)}
.calc-priv{margin:0;font-size:.84rem;color:var(--mut);flex:1 1 260px;max-width:46ch}
.calc-tools{display:flex;gap:6px}
.lnk{background:none;border:0;padding:8px 10px;font:700 .86rem var(--f-head);color:var(--brand);cursor:pointer;border-radius:8px;text-decoration:underline;text-underline-offset:3px}
.lnk:hover{background:rgba(81,40,186,.08)}.bg-dark .lnk,.bg-brand .lnk{color:var(--lav)}
.calc-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,440px);gap:clamp(18px,3vw,36px);align-items:start}
.calc-form{display:grid;gap:18px;min-width:0}
.cg{margin:0;border:1px solid var(--cardb);background:var(--card);border-radius:calc(var(--r)*1.3);padding:clamp(18px,2.6vw,28px);display:grid;gap:16px;min-width:0}
.cg legend{display:flex;align-items:center;gap:10px;padding:0 8px;margin-left:-8px;font:800 1.15rem var(--f-head);letter-spacing:-.01em}
.cn{width:28px;height:28px;border-radius:50%;background:var(--brand);color:#fff;display:grid;place-items:center;font:600 .8rem var(--f-mono)}
.cgd{margin:-6px 0 0;color:var(--mut);font-size:.94rem}
.cf{display:grid;gap:6px;min-width:0;align-content:start}
.cf>label{font:700 .92rem var(--f-head);letter-spacing:-.005em}
.cf>label em{font-style:normal;font-weight:500;color:var(--mut);font-size:.82rem}
.cf small{color:var(--mut);font-size:.8rem;line-height:1.45}
.cf2{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.cin{position:relative;display:flex;align-items:center}
.calc .cin input{padding-left:54px;font-variant-numeric:tabular-nums}
.cin .cu,.cin .cs{position:absolute;left:0;width:54px;text-align:center;font:600 .86rem var(--f-mono);color:var(--mut);pointer-events:none}
.cin .cs{left:auto;right:0;width:40px}.calc .cin input[data-pct]{padding-left:14px;padding-right:40px}
.cchk{display:flex!important;gap:10px;align-items:flex-start;font:600 .92rem 'Archivo',sans-serif!important;cursor:pointer}
.cchk input{width:20px;height:20px;min-height:20px;flex:none;margin:2px 0 0;accent-color:var(--acc)}
.cacbox{margin:0;padding:12px 14px;border-radius:12px;background:rgba(81,40,186,.08);font-size:.92rem}
.cacbox b{font:700 1.1rem var(--f-head);color:var(--brand)}.bg-dark .cacbox b{color:var(--lav)}
.cfix{display:grid;gap:8px}
.cfix .fr{display:grid;grid-template-columns:1fr 130px 40px;gap:8px}
.cfix .fr button{border:1.5px solid var(--cardb);background:transparent;color:var(--mut);border-radius:12px;cursor:pointer;font-size:1.1rem}
.cfix .fr button:hover{border-color:var(--acc);color:var(--acc)}
.calc .cfix .fr>input{padding-left:14px}
/* resultado */
.calc-res{position:sticky;top:84px;border:1px solid var(--cardb);background:var(--card);border-radius:calc(var(--r)*1.5);padding:clamp(18px,2.6vw,28px);display:grid;gap:18px;min-width:0;box-shadow:0 30px 60px -40px rgba(21,11,58,.5)}
.cr-empty{display:grid;gap:14px;justify-items:start;color:var(--mut)}.cr-empty p{margin:0}
.cr-body{display:grid;gap:18px}
.cr-prt{display:none;margin:0;font:600 .9rem var(--f-mono)}
.cr-verdict{border-radius:calc(var(--r)*1.1);padding:18px 20px;background:rgba(127,127,170,.12);border-left:6px solid var(--mut)}
.cr-verdict[data-state=win]{background:rgba(14,159,119,.12);border-color:var(--ok)}
.cr-verdict[data-state=tight]{background:rgba(245,165,36,.14);border-color:var(--warn)}
.cr-verdict[data-state=loss]{background:rgba(211,52,47,.12);border-color:var(--bad)}
.cr-k{margin:0;font:600 .74rem var(--f-mono);letter-spacing:.1em;text-transform:uppercase;color:var(--mut)}
.cr-big{margin:4px 0;font:800 clamp(2rem,5vw,2.7rem)/1.05 var(--f-head);letter-spacing:-.02em;font-variant-numeric:tabular-nums;word-break:break-word}
.cr-verdict[data-state=win] .cr-big{color:var(--ok)}.cr-verdict[data-state=loss] .cr-big{color:var(--bad)}.cr-verdict[data-state=tight] .cr-big{color:var(--warn)}
.cr-sub{margin:0;font-size:.9rem;color:var(--mut)}
.cr-bar{display:flex;height:16px;border-radius:99px;overflow:hidden;background:rgba(127,127,170,.18)}
.cr-bar i{display:block;height:100%;min-width:2px}
.cr-leg{list-style:none;margin:0;padding:0;display:grid;gap:7px;font-size:.88rem}
.cr-leg li{display:grid;grid-template-columns:12px 1fr auto auto;gap:8px;align-items:center}
.cr-leg .dt{width:10px;height:10px;border-radius:3px}
.cr-leg .am{font-variant-numeric:tabular-nums;font-weight:700}.cr-leg .pc{color:var(--mut);font-size:.78rem;min-width:3.4em;text-align:right;font-variant-numeric:tabular-nums}
.cr-leg li.tot{border-top:1px solid var(--cardb);padding-top:8px;font-weight:800}
.cr-kpis{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin:0}
.cr-kpis>div{padding:12px 14px;border-radius:12px;border:1px solid var(--cardb);min-width:0}
.cr-kpis dt{font-size:.74rem;color:var(--mut);line-height:1.25;min-height:2.5em}
.cr-kpis dd{margin:4px 0 0;font:800 1.18rem var(--f-head);letter-spacing:-.01em;font-variant-numeric:tabular-nums;word-break:break-word}
.cr-h{font:800 1rem var(--f-head);margin:2px 0 -6px}
.cr-what,.cr-rec{list-style:none;margin:0;padding:0;display:grid;gap:8px}
.cr-what li{display:flex;justify-content:space-between;gap:12px;align-items:center;padding:10px 12px;border-radius:10px;border:1px solid var(--cardb);font-size:.88rem}
.cr-what b{font-variant-numeric:tabular-nums;white-space:nowrap}.cr-what .up{color:var(--ok)}.cr-what .dn{color:var(--bad)}
.cr-rec li{padding:12px 14px;border-radius:12px;border-left:4px solid var(--mut);background:rgba(127,127,170,.1);font-size:.9rem;line-height:1.5}
.cr-rec li strong{display:block;font:800 .95rem var(--f-head);margin-bottom:2px}
.cr-rec li.bad{border-color:var(--bad)}.cr-rec li.warn{border-color:var(--warn)}.cr-rec li.ok{border-color:var(--ok)}
.cr-actions{display:flex;flex-wrap:wrap;gap:10px}.cr-actions .btn{flex:1 1 150px}
.calc-tips{grid-template-columns:repeat(4,1fr)}
.calc-tips .card h3{font-size:1rem;line-height:1.3}
.calc-tips .card:hover{transform:none;box-shadow:none}
.calc-cta{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:20px;padding:clamp(22px,3.5vw,38px);border-radius:calc(var(--r)*1.5);background:var(--ink);color:#fff;background-image:radial-gradient(600px 240px at 90% -20%,rgba(81,40,186,.6),transparent 60%)}
.calc-cta h3{font:800 clamp(1.3rem,3vw,1.8rem)/1.2 var(--f-head);color:#fff;margin:0 0 6px}.calc-cta em{font-style:normal;color:#fff;background:linear-gradient(transparent 62%,var(--acc) 62%,var(--acc) 92%,transparent 92%)}
.calc-cta p{margin:0;color:rgba(255,255,255,.78);max-width:56ch}
.calc-note{margin:0;color:var(--mut);font-size:.82rem;max-width:80ch}
.calc-mini{position:fixed;left:12px;bottom:max(12px,env(safe-area-inset-bottom));z-index:60;display:none;align-items:center;gap:10px;max-width:calc(100% - 92px);padding:10px 14px;border-radius:14px;background:var(--ink);color:#fff;box-shadow:0 14px 34px -10px rgba(0,0,0,.5);font-size:.84rem}
.calc-mini b{font:800 1.05rem var(--f-head);font-variant-numeric:tabular-nums}.calc-mini a{color:var(--lav);font-weight:700;margin-left:auto;white-space:nowrap}
.calc-mini[data-state=loss] b{color:#FF8A84}.calc-mini[data-state=win] b{color:#3DDBA9}
@media (max-width:1040px){.calc-grid{grid-template-columns:1fr}.calc-res{position:static}.calc-tips{grid-template-columns:repeat(2,1fr)}.calc-mini:not([hidden]){display:flex}}
@media (max-width:620px){.cf2{grid-template-columns:1fr}.calc-tips{grid-template-columns:1fr}.cr-kpis{grid-template-columns:1fr 1fr}.cfix .fr{grid-template-columns:1fr 104px 40px}}
@media print{.calc-form,.calc-top,.calc-tips,.calc-cta,.cr-actions,.calc-mini,.cr-empty,.sh,.page-hero{display:none!important}.calc-grid{display:block}.calc-res{position:static;box-shadow:none;border:0}.cr-prt{display:block!important}.cr-verdict,.cr-bar i{-webkit-print-color-adjust:exact;print-color-adjust:exact}}